Marketing B2B - Senior Management Role

Hyderabad   |   Full Time

About the Role

At this role, you would be responsible for driving the lead generation, branding building and thought leadership for ekincare. Managing everything from email marketing to social media to PR to other online/offline marketing activities, you would be providing the air cover for our sales team.

If you are ambitious, willing to unlearn and relearn in a fast-growing startup, dream about SaaS, target personas, branding, ABM, lead generation and content marketing, this is the one for you!

Job Responsibilities

  • Lead and develop product positioning and messaging by understanding our brand, customer needs, product roadmap, market trends, and competitive landscape
  • Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer's journey.
  • Develop an inbound marketing engine which will align the company toward focus markets and industries to generate high-quality leads
  • Partner with sales, customer success and product leadership to develop world-class content and collaterals to position ekincare as a thought leader
  • Build, Lead, motivate, mentor, and grow a high performing marketing function.
  • Manage ekincare’s social media presence, PR and events calendar to represent ekincare at various events, sponsored and earned.

A successful candidate for this role must require, 

  • 5+ years of experience in B2B marketing, handling budgets upwards of 50L per annum.
  • Proven track record of building lead funnels for organizations with a strong focus on acquisition costs. Experience in SaaS products would be a plus.
  • Experience of using marketing platforms/techniques like SEO, PPC, CRM tools, and email marketing is a must.
  • Hands-on attitude and ability to work in a start-up without a deep bench of supporting services and departments. Able to find creative ways to use resources
  • Desire to dive deep and learn about ekincare, user behavior and analytics around the same.
  • An open and approachable communication style, with respect for employees and clients, aligned with our core values.
  • A structured thought process, excellent at strategy, planning, communications and analytics.

If this sounds like the right career opportunity for you, we’d be happy to connect and discuss further!

About us:

Join the fastest growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19.We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health   benefits   market . 

Trusted   by   Fortune   500   companies, ekincare’s patent-pending preventive, predictive and personalized  platform,  helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app) and named as the best "Healthy Workplace Brand" in the IHW Summit.

We are proud of Creating a state of the art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine (click to know how)
For more details about us please visit

What we offer in return is the opportunity to join a talented team of bright people and to also enjoy:

  • 5-day work week, leave policy covering various work time off benefits including maternity and    paternity leave benefits.
  • Premium Group medical Insurance for the employee and 3 dependents, personal accident insurance coverage, life insurance coverage.
  • Access to ekincare app with all the free access to the features like Annual Health checkup, Covid screening and test, online doctor consultation, Gym access and many more.

ekincare is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity status.

Referral Request : If this is not for you, perhaps you have a friend who would be a perfect fit.Please share them this job link. Thanks!

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